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Blog Details
  • Post on: 27 Nov, 2024

SEO for Local Businesses: Mastering Google My Business in 2024

In 2024, mastering local SEO remains essential for businesses in Perth, aiming to attract customers in their immediate vicinity. At the heart of this strategy lies Google My Business (GMB), now integrated into the broader Google Business Profile ecosystem.

A well-optimised GMB listing not only enhances your online visibility but also improves customer engagement and conversions in the competitive market. Here are seven actionable tips to help you dominate local search with your Google Business Profile in 2024.

Claim and Verify Your Google Business Profile

The first step in optimising your profile is ensuring you’ve claimed and verified your business listing. Without verification, your profile won’t appear in local search results, and you’ll lose control over key details like opening hours, address, or phone number.

  • Tip: Use the verification process that best suits your business—whether by postcard, email, or phone. Make sure you keep a regular check on updates or notifications from Google to maintain your verified status.

Provide Detailed Information

Your Google Business Profile serves as a virtual storefront. There is no denying that potential customers will rely on the provided information. Thus, it is imperative to provide accurate and complete details for better experience. It should include:

  • Business name
  • Address
  • Contact details
  • Operating hours
  • An Official Website link
  • Category and subcategories of services/products

Use High-Quality Photos and Videos

Visual content is a powerful tool for engaging customers. Businesses in Perth with compelling images and videos can attract clicks and visits. Upload photos showcasing your location, products, services, and in-house team. This will help grow customer base online and generate higher profits.

Optimise for Keywords in Your Business Description

Your business description is an excellent place to include relevant keywords that reflect your products or services. However, the tone should remain natural and customer-focused.

It is good to use phrases customers might search for, such as “family-friendly cafe in Fremantle” or “emergency plumbing services in Cottesloe.” Avoid overloading the description with jargon or irrelevant terms.

You can hire a professional SEO agency in Perth to optimise your website or mobile app to drive organic traffic.

Encourage and Respond to Customer Reviews

Reviews can help establish goodwill and trust among customers, leading to higher local rankings.  Good and genuine positive reviews signal to Google that your business is reputable.

Politely ask satisfied customers to leave reviews and always respond promptly, whether the feedback is positive or negative. For negative reviews, remain professional and focus on resolving issues constructively.

Leverage Google Posts for Promotions and Updates

Google Posts allows you to share updates, offers, and events directly on your profile. These posts not only engage customers but also signal activity to Google, which may enhance your rankings.

Monitor Analytics and Insights

The good news about Google is that it offers numerous trustworthy analytics tools to track how customers interact with your profile. Metrics such as search queries, profile views, and customer actions can reveal what’s working and what needs improvement. This way, you can make well-informed decisions before running Google Ads or other digital marketing tactics.

Wrapping Up

These are some effective tips and tricks to help optimise your Google Business Profile and attract potential traffic to your local business.

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