In 2024, mastering local SEO remains essential for businesses in Perth, aiming to attract customers in their immediate vicinity. At the heart of this strategy lies Google My Business (GMB), now integrated into the broader Google Business Profile ecosystem.
A well-optimised GMB listing not only enhances your online visibility but also improves customer engagement and conversions in the competitive market. Here are seven actionable tips to help you dominate local search with your Google Business Profile in 2024.
The first step in optimising your profile is ensuring you’ve claimed and verified your business listing. Without verification, your profile won’t appear in local search results, and you’ll lose control over key details like opening hours, address, or phone number.
Your Google Business Profile serves as a virtual storefront. There is no denying that potential customers will rely on the provided information. Thus, it is imperative to provide accurate and complete details for better experience. It should include:
Visual content is a powerful tool for engaging customers. Businesses in Perth with compelling images and videos can attract clicks and visits. Upload photos showcasing your location, products, services, and in-house team. This will help grow customer base online and generate higher profits.
Your business description is an excellent place to include relevant keywords that reflect your products or services. However, the tone should remain natural and customer-focused.
It is good to use phrases customers might search for, such as “family-friendly cafe in Fremantle” or “emergency plumbing services in Cottesloe.” Avoid overloading the description with jargon or irrelevant terms.
You can hire a professional SEO agency in Perth to optimise your website or mobile app to drive organic traffic.
Reviews can help establish goodwill and trust among customers, leading to higher local rankings. Good and genuine positive reviews signal to Google that your business is reputable.
Politely ask satisfied customers to leave reviews and always respond promptly, whether the feedback is positive or negative. For negative reviews, remain professional and focus on resolving issues constructively.
Google Posts allows you to share updates, offers, and events directly on your profile. These posts not only engage customers but also signal activity to Google, which may enhance your rankings.
The good news about Google is that it offers numerous trustworthy analytics tools to track how customers interact with your profile. Metrics such as search queries, profile views, and customer actions can reveal what’s working and what needs improvement. This way, you can make well-informed decisions before running Google Ads or other digital marketing tactics.
These are some effective tips and tricks to help optimise your Google Business Profile and attract potential traffic to your local business.